Global authority in B2B brand management

B2B BrandManagement

Building stronger B2B brands through knowledge, strategy and real-world case studies.

The book series by Dr. Philip Kotler and Dr. Waldemar Pfoertsch – published as global, regional and country editions, many co-written with experts from each market.

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100+Universities
40+Countries
10K+Executives

Used in universities, boardrooms and executive programmes worldwide

About B2B Brand Management

The global platform for B2B brand management

We advance the practice of B2B brand management through research, publications and case studies, bridging the gap between academic theory and business practice so that leaders can build powerful, sustainable B2B brands.

About Us

Written by leading marketing thinkers
Co-authored by Dr. Philip Kotler, widely acknowledged as the father of modern marketing, and B2B branding authority Dr. Waldemar Pfoertsch.
Global, regional and country editions
Each edition adapts the B2B Brand Management framework to a specific market, many of them co-written with regional experts.
Built on real-world cases
Case narratives from organisations such as QatarEnergy, Qatar Airways and leading Myanmar enterprises show the frameworks in practice.
Launched with national institutions
Editions have been launched at Katara Cultural Village in Doha and at Myanmar Marketing Day in Yangon.

Featured edition

B2B Brand Management

Myanmar Edition

Case Studies Collection

By Philip Kotler, Waldemar Pfoertsch and Zin Min Wai

Launched 22 August 2026 Lotte Hotel Yangon

Global thought leadership meets emerging Southeast Asian markets. Philip Kotler and Waldemar Pfoertsch join growth strategist Prof. Zin Min Wai to show how Myanmar’s enterprises build strong, resilient and future-ready B2B brands.

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Global editions

Explore the B2B Brand Management Collection

Global, regional and country editions bring the B2B Brand Management framework together with regional perspectives and case studies from the companies that shape each market.

Middle East & North Africa
B2B Brand Management – Qatar Edition
Case Studies Collection · with Khalid bin Ibrahim Al-Sulaiti
Global
B2B Brand Management – Counter Nexus 2026
Article Collection
Americas
B2B Brand Management – Caribbean Edition
Case Studies Collection
South Asia
B2B Brand Management – India Edition
Case Studies Collection · with Varsha Agarwal, Kritika Pancholi, Tirthraj Soni, Parag Shukla
East & Southeast Asia
B2B Brand Management – China Edition
Case Studies Collection · with Frank Huang
Europe
B2B Brand Management – Switzerland Edition
Case Studies Collection · with Peter Erni
Middle East & North Africa
B2B Brand Management – Egypt Edition
Case Studies Collection · with Assem Seliem
Americas
B2B Brand Management – Brazil Edition
Case Studies Collection

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Why B2B brand management

B2B brands demand their own discipline.

Strong brands are built on trust, clarity and consistency. B2B Brand Management shows how industrial companies turn these principles into measurable performance, managing the brand as a strategic asset that shapes every part of the business, as companies such as Caterpillar, Siemens and GE illustrate.

A brand is a strategic asset
A strategically built B2B brand is an investment in sustainable competitive advantage, premium pricing and long-term market leadership.
Trust carries complex decisions
B2B purchases involve many stakeholders and long relationships. Structural trust and consistent delivery make the brand part of every decision.
Branding belongs in the C-suite
Brand management connects leadership, operations and communication. It is a responsibility of the executive team, not of marketing alone.
Global frameworks need local context
International principles become actionable when they meet the cultural and commercial realities of each market.

Meet the authors

Learn from the masters

Decades of research, teaching and real-world experience, condensed into actionable frameworks.

The Father of Modern Marketing

Philip Kotler

S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, and author of Marketing Management, the most widely used marketing textbook in graduate business schools.

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B2B Brand Management Expert

Waldemar Pfoertsch

Professor of International Business at Pforzheim University, Germany, and at CEIBS in Shanghai, with more than 20 years of executive experience in international business with Fortune 500 companies.

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Many editions are co-written with regional experts, including Zin Min Wai (Myanmar), Khalid bin Ibrahim Al-Sulaiti (Qatar) and Varsha Agarwal (India).

Meet the Authors

Global reach

Global knowledge. Local perspective.

Editions are published for markets across the Middle East and North Africa, South Asia, East and Southeast Asia, Europe and the Americas, alongside a global article collection.

Browse Editions by Region